The Battle For Mindshare
Production of ResponseCard RF and Reply WW seems to be in full swing, pitting two of the largest USA players against one another in a battle for market share, and more importantly, for mindshare. There's no question that Fleetwood is the most popular hardware brand in the USA. And there's no doubt that Turning Technologies is the most popular software vendor with TurningPoint, a PowerPoint plug-in.
But now, through an exclusive distribution agreement with Responsive Innovations, Turning Technologies is a serious player in the hardware market. They have a broad customer base, and seem to be strongest in higher Education where they have primarily sold small IR systems.
Within Higher Ed, Fleetwood has had the traditional advantage in auditoriums. IR simply doesn't work well in large densely populated rooms. But Turning Technologies' ResponseCard RF is of course radio technology and therefore, like Fleetwood products, can service even large lecture halls.
I think that what we are seeing is the formation of more than a simple battle for hardware sales. It looks like a battle for mindshare is shaping up. These two very qualified companies will do whatever they each need to in order to grow their businesses. The beneficiary will probably be the end user who now has more choices than ever, including a CLIKAPAD which is distributed in the USA by ppvote LTD a UK audience response company.
But now, through an exclusive distribution agreement with Responsive Innovations, Turning Technologies is a serious player in the hardware market. They have a broad customer base, and seem to be strongest in higher Education where they have primarily sold small IR systems.
Within Higher Ed, Fleetwood has had the traditional advantage in auditoriums. IR simply doesn't work well in large densely populated rooms. But Turning Technologies' ResponseCard RF is of course radio technology and therefore, like Fleetwood products, can service even large lecture halls.
I think that what we are seeing is the formation of more than a simple battle for hardware sales. It looks like a battle for mindshare is shaping up. These two very qualified companies will do whatever they each need to in order to grow their businesses. The beneficiary will probably be the end user who now has more choices than ever, including a CLIKAPAD which is distributed in the USA by ppvote LTD a UK audience response company.
