Interactive Meetings

Friday, November 26, 2004

SMS Text Messaging

The USA is well behind the technology curve when it comes to using cell phones for text messaging. Well, that’s not completely true. Kids use about as much as they use instant messaging, and that’s a lot.

However, the last time we checked there aren’t too many kids in the mainstream business world. And so, US businesses are missing out on an extremely powerful communication medium, worldwide cellular text messaging.

The basic idea is that your business can send a message, or a question to hundreds (even thousands) of cell phones instantly. Of course, you must first have a list of cell phone numbers. Typically these numbers would belong to employees, or customers, or even meeting quests.

Let’s say you have a few hundred employees, and you’ve been on a customer service campaign that encourages all employees to regardless of their job title, to interactive with customers. Now, what if you could send a text message “how many customers have you talked with today?” and within minutes be viewing a graph of how everyone answered.

Maybe you are holding a meeting and offering a welcome dinner the evening of arrival. You’ve asked guests to respond as to whether they’ll make it for dinner, but of course, few did. Now, the morning of travel, the hotel is asking for a dinner count. How convenient would it be if you could send a simple “will you be joining us for dinner’ question to everyone’s phone? And, how efficient would it be if you received your head count within the hour?

It’s all possible with worldwide cellular text messaging.