|
Audience Response Systems, Effectiveness Examples: Example 3 - I Know
Better Than You, The Topic Authority
|
|
| |
Audience Response Systems, Effectiveness Examples:
Example 3 -- I Know Better Than You, The Topic Authority
|
 |
|
|
| |
| Background: |
| A medical meeting planning company
held a CME dinner class on Type II diabetes. There were about 150
physicians in attendance. A renowned physician, and
authority on the subject, presented new clinical data and a
number of case histories. For each case history he asked
the audience to state what their likely treatment would
be based on the facts presented. He used the audience
response system to gathered their answers. |
| |
| With the graph for each case on
screen, he discussed each potential response and then remarked
which would have been the best regimen, in his view. Of
the 150 physicians in the audience, about 130 responded to each
question. |
| |
| At the conclusion of his
presentation, he opened the floor to questions. One
audience member however, chose to put forward his opinion as to
what would have been the best treatment for the last case,
rather than ask a question. This turned into a one-on-one
debate which became somewhat uncomfortable for everyone. |
| |
| Rather than let things go farther,
the emcee from the meeting planning company took control, and
announced "we have run out of time, thank you all for joining
us". As the audience began to rise, the renowned physician
alertly took the microphone and asked everyone to pick up their
keypads for one last question before ending the evening. |
| |
| The Question: |
|
| He asked the audience response
technician to put up the last question, for a second vote.
The audience voted once again, and the physician asked that the
results of both votes be displayed side-by-side. |
| |
| The comparison graph showed that their
pre/post answers were nearly identical. He thanked
everyone, and said goodnight. |
| |
| Conclusion: |
| The authority on the topic had been
providing factual information for the purpose of training.
Because of the debate that raged, he was then unsure whether the
physician from the audience had succeeded in undoing some of the
night's
learning. He knew that he would be unable to rest, not
knowing. So, by asking the last question a second time and
received virtually the same results, he knew that no damage had
been done. |
| |
| Without the audience response
system, there would have been no way to determine what the
audience was thinking on their way out the door. Also, it
is well known that physicians tend not to answer treatment
questions when they are amongst a large group of their peers.
The assumption within the industry is that physicians are fearful of being 'wrong'
and so they just don't speak up. However, the anonymity of the
audience response
system allowed these physicians to
answer treatment questions in an open forum and to learn not
only from the presenter, but from from their peers as well. |
|
|
|
 |
Audience Response Systems - Rental Home |
 |
|
|
|
|
Site design & functionality protected by USA and international
copyright law 2003-8
Audience Response Rentals, LLC
|
|
|
|
|
