|
Audience Response Systems, Effectiveness Examples: Example 1 - The Glass
Ceiling.
|
|
| |
Audience Response Systems, Effectiveness Examples:
Example # 1 -- The Glass Ceiling
|
 |
|
|
| |
| Background: |
| In the late 1998 a major US bank had been
working diligently on getting more qualified women into senior
management positions, which had been male dominated for decades. They were about three years into a
five year 'adequate representation' initiative. Although
they had hard data on improvements already achieved, they did
not know whether middle managers had actually taken notice. |
| |
| At a meeting of about 120 middle
managers, they decided to use an audience response system.
While they wanted the audience's opinion on a number of issues,
they knew that at least one might be gender related. So,
early in the day, they asked their mangers to enter
their gender ( 1 = female, 2 = male) using their audience
response keypads. Later in the day, they asked their key
question |
| |
| The Question: |
| |
| Do you believe that within our
organization, there is a Glass Ceiling for women?
They decided to make the choices a simple Yes / No vote thereby
forcing people into a position. Once audience voting was
concluded, they showed the graph. |
| |
 |
Much to management's surprise, 68% of the group
said that they believed that a glass Ceiling existed. But
how could that be? They had spent three years breaking
through that ceiling. Fortunately, they had asked the gender
question earlier. So, they decided to cut the data by
gender.
What they found was that about 80% of the males felt the
glass ceiling existed, whereas only about 15% of the females
felt it did. |
| |
| Conclusion: |
| They were quite surprised to find
that it was primarily the males in the room who felt there was a
glass ceiling. They opened the topic to discussion.
Ultimately, they determined that the males simply did not know
about the changes made, which ensured that women had the
same career opportunities as men. |
| |
| It also told senior managers that
although they had come a long way in solving the problem, too
few people knew of their progress. And so, they decided to
do publish a 'Women on The Move' article quarterly that would
appear in their employee newsletter and on their internal
website. |
| |
| They spent about $3,000.00 (US) to
have an audience response system in their meeting that
day. However, its value proved immeasurable. |
|
|
|
 |
Audience Response Systems - Rental Home |
 |
|
|
|
|
Site design & functionality protected by USA and international
copyright law 2003-8
Audience Response Rentals, LLC
|
|
|
|
|
